Can one colour really determine the world’s chromatic mood?
Is Pantone’s allegedly “vivifying and effervescent” Living Coral, vaguely en pointe? asks @Michelle Ogundehin writing for @Dezeen.
According to Leatrice Eiseman, executive director of the Pantone Color Institute the colour “represents a feeling that’s out there in the zeitgeist.” Although this sounds more like one of my son’s fantasy prone adventures, it can actually be translated as ‘spirit of the age’. A colour based on what is taking place in our global culture at a moment in time.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,” (Pantone) and of course gives a symbolic nod to climate change and the associated destruction of reefs worldwide.
So what are YOUR thoughts on the colour Living Coral? Is it as officially described “an animating and life-affirming coral hue with a golden undertone that energises and enlivens with a softer edge” or what Michelle Ogundehin refers to as “loud and strident, recalling municipal tiled bathrooms, cheap toilet roll colours and the sort of bridesmaids dresses that people refer to as meringues.”
Although ‘Living Coral’ is not ‘ripe’ in bathroom design, hints of the colour can be beautifully incorporated into a concept with a little creativity. So here we go. Yes, I’m jumping on the bandwagon with my own rendition of Living Coral…
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